About SHOT
The Clubhouse for Sport.
One home for team admin, coach tools, and real athlete development. Built for schools, grassroots clubs, community foundations, and anyone making impact through sport.
What makes SHOT different.
SHOT Clubhouse Ltd. Founded 2022. Cambridge, UK.
Most apps for sport only cover the boring side: fixtures, attendance, messaging. SHOT is the clubhouse that handles all of that, then goes further. Real athlete development through PERFORM. Community and identity through PULSE and LOCKER. Full club admin alongside. One home, not five apps.
Multi-Sport
Football, rugby, boxing, cricket, netball, padel and more. The same framework works across every sport.
Two Minutes to Set Up
It takes two minutes to set up and coaches actually want to use it. The 30-second evaluation is the hook.
Grant Programmes
UN Football for the Goals member. Sported Foundation partner. Free licences for qualifying organisations through our grant programmes.
The people.
Liam McDowell
CEO & Founder
Serial tech & sport entrepreneur. Built start-ups and led enterprise teams.
Phil Gault
Commercial Director & Co-Founder
Commercial growth. Clubs, coaches, revenue, retention.
Jonny Wooldridge
CTO & Co-Founder
Digital Engineering Director Royal Mail. Formerly BT/EE and Cambridge Satchel.
Steve Gonsalvez
Lead Engineer
Ships the product. Keeps the clubhouse running.
The squad.
SHOT's community is ambassador-led, not corporate-controlled.
Jamie Barker
Founding Ambassador
Ex-Histon Captain. Record goalscorer. Driving football growth.
Varsha Bailey-Gunputh
Ambassador
UEFA coach. Founder of GirlKeepers. England Women's Pathway.
Mark Beard
Head Elite Coach
Ex-Millwall Captain. Pro footballer. UEFA A Licence.
John Harding Junior
Ambassador
Professional fighter. West Africa Regional Lead.
Eilish Tierney
Ambassador
The Tornado. Professional boxer. Suffolk's first female pro.
Anthony Warner
Strategic Advisor
Founder of Volante. Led exit to Wasserman.
Who backs us.
UN Football for the Goals
Part of a global network of 370+ organisations across 120 countries and all six FIFA confederations.
Sported Foundation
Power of Six programme. A 6-year national grant across 6 UK regions.
Clients
Isleham United Youth FC
Grassroots football club. Early adopter and development partner.
Ferdinand Collective
Co-founded with Anton Ferdinand. Talent identification and community impact.
Boxing Board of Sierra Leone
First international digital partner. Phase 1 of West Africa expansion.
FA
The Football Association
Working with the FA on PERFORM alignment to Four Corners.
UN Football for the Goals.
370+
organisations
120
countries
6
FIFA confederations
SHOT has a presentation slot for World Football Day (25 May 2026) to approximately 450 global members.
Aligned with the following UN Sustainable Development Goals:
Sustainable Development Goals.
Good Health & Well-being
Quality Education
Gender Equality
Reduced Inequalities
Sustainable Cities
Peace, Justice & Strong Institutions
Partnerships for the Goals
SHOT exists to create opportunity in sport globally. These goals guide everything we build.
£215k+
lifetime grant per org
600
free licences per org
6
UK regions (Sported Power of Six)
6
continents (UN FFTG reach)
Follow the journey
Where we show up.
Behind the scenes, athlete stories, product drops, and community moments.
“Once they see the data, they don't go back. It takes two minutes to set up and coaches actually want to use it. The 30-second evaluation is the hook.”
Join us.
Admin free forever. It takes two minutes to set up and coaches actually want to use it. No card. No catch.
Get started free